At the end of 2022, I collaborated with Stink Studios on a series of motion designs for "The Cooldown ‘22 project", for their client Peloton.

The project focused on engaging with Peloton members by using moving data and dynamic infographics showing each user their achievements through the year. From how long they spent exercising and stats from their best workouts to the music they listened to and their preferred artists to listen to while exercising.

Based on simple shapes, the final animated designs used changing gradients, some fun kinetic-type bits, dynamic interactions and transitions between elements (the ones I focused on the most). All the variable data had to work in various languages as well.

For this project, Stink Studios used their automated platform; RITA, which enabled them to create millions of variables tailored for their members, plus multi-language assets. An aspect we had to consider when animating, as it involved following guidelines and technical specifications to get everything running smoothly once the final renders went to RITA.

Client: Peloton
Design, Direction and Animation: Stink Studios UK
Motion Design Consultant: Leon Elliot
Lead Motion Designer: David Zamorano