Upfix
Upfix and MyAirbags, sister companies based in Georgia, USA, specialize in repairing home appliances and cars.
They required effective communication with their customers on various topics, including the benefits of collaboration, specific service guidance, and addressing common car malfunctions. They had approved scripts, footage from their manufacturer, and three presenters who guided the videos. To enhance their communication, they wanted to incorporate illustrations and animations.
The brief called for simple yet friendly illustrations in bold colours, creating a cohesive design system for infographics, explainer videos, and short capsules covering specific topics about fixing cars and household appliances.
Text played a significant role in their videos, providing instructions, tips, and step-by-step information delivered by the presenters. The project consisted of more than 30 short videos, split into two stages between 2021 and 2022.
